We consistently see 7 principles in successful MSPs.
Using these principles, they manage to adapt to technological developments while continuing to grow. By keeping these in mind, they don’t just passively react to market trends but stay in control. This allows them to offer their customers solutions that keep their IT running smoothly at all times.
To find out what those 7 principles are, read our previous blog.
In this blog, we dive into the first principle: starting with a simple value proposition. A clear value proposition forms the basis for success as an MSP. It sounds simple, but how do you approach it?
Keep it simple
In an increasingly complex world, it’s tempting to get caught up in that complexity. But the secret to a strong proposition lies in simplicity. Make your services clear and understandable for your customers. Think about how telecom providers structure their offerings: it’s immediately clear what you get for which price.
How do you translate this to your services?
- Bundle your services into standardized packages
- Align these with the needs of your target audience
- Make it easy for customers to choose what suits them
- Simplify your own processes, enabling scalability
Standardization may seem contradictory to customers’ need for customized solutions. But by smartly leveraging standardization, you actually create room for flexibility. You can standardize your individual services and combine them into different packages. There will always be a package that matches your customers’ needs and you can work more efficiently and respond faster to the wishes of various customers.
Focus on value, not features
A common pitfall when drafting a value proposition is getting lost in technical details and functionalities. Those are useful, but not interesting to your customer. They want to know how your product solves their problems and improves their operations.
That’s why it’s important that in your value proposition you:
- focus on the benefits and added value you provide;
- speak your customer’s language and use terminology they understand;
- address their challenges and objectives;
- demonstrate you understand their situation;
- and how your services seamlessly support them.
Put yourself in your customer’s shoes. What are their pain points and opportunities? How can your services provide an answer to this? By framing your value proposition from this perspective, you make it relevant and compelling to your target audience
Customized standardization
A simple proposition doesn’t mean you only offer one rigid solution. It’s about having a standardized offering with clearly defined building blocks from which customers can choose what they need.
Compare it to a restaurant menu: dishes can be prepared in different ways, tailored to the guest’s wishes. But the ingredients and preparation methods are standardized. This keeps the kitchen organized and efficient, while the guest still experiences a personalized dish.
Translating this to your role as an MSP: you provide standardized services. For each customer, you configure and implement these to their needs. In this way, you combine the benefits of standardization with the flexibility of customization. A win-win for everyone.
This principle aligns perfectly with many companies’ desire to simplify their IT environment. By reducing complexity and streamlining processes, you help your customers become more agile. At the same time, you create a scalable business model for yourself, giving you room to grow.
Optimize with Ydentic
Ydentic can help you achieve this efficiency in your service delivery. Our platform is designed so that your IT staff:
- spend less time on management tasks,
- can more easily take over each other’s work,
- don’t waste time on repetitive things,
- can be onboarded quickly, and
- can serve more customers in less time.
To work with the Ydentic platform, you need to standardize your services. This immediately provides an excellent opportunity to work on a clear value proposition.
Together we look at what services you offer and explore how we can standardize these within the platform. You can then assemble packages yourself, consisting of these different building blocks. The platform thus helps you draft your value proposition, but also supports it in the execution.
The Ydentic platform was developed based on the practical experience of MSPs themselves. We know what’s involved in managing complex IT environments. We’ve translated this expertise into a user-friendly solution. With Ydentic, you have a partner who understands your situation and supports you in achieving your growth ambitions.
The next step
You now have an idea of what a clear value proposition entails and how Ydentic can support you in this. But how do you take the next step? An important part is making sure your team has the right tools to deliver on your value proposition. In a follow-up blog, we’ll dive deeper into this.
Feel free to contact us for a no-obligation chat. We’re happy to brainstorm with you on how the Ydentic MSP framework can future-proof your organization. Get in touch via phone or email, or schedule a demo.
